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- IndustryRenewable Energy
- Client LocationAustralia
Business Background
Sunburn Solar is a leading solar panel installer in Australia. Their sole aim is to make Australia a green and renewable energy country. They assess the premises’ energy requirements and accordingly offer solutions. They have a team of certified installers who manage everything for you from installation to aftercare.
Client Requirements
The client reached out to us to develop their website that lists all the services. He suggested he wanted a color palette that resonates with the idea of green energy, sun, and solar. The unique requirement was a CRM that makes everything easier to manage.
Digitalrooar's Approach
Logo Design
We first gain the notion about the client’s imagination and then, with our in-house design expertise, create an appealing logo that echoes the idea of green energy, sun, as well as solar.
Website Design & Development
For the website, the client’s requirements were accurate content that guides users, all the services must be listed, an intuitive UI and seamless navigation of the website. Our team worked on client requirements and developed as well as designed an attention-grabbing website.
Mobile-First Design
As per the requirement, we built our strategy and focused on a faster loader time for mobile phones. Our goal was to optimize the performance and a seamless navigation for mobile phones.
CRM Development
We developed a tailor-made CRM for our client as per the requirements to streamline lead management, customer management, sales management, etc. Our developed CRM ensured automation of tasks and made it easier for Sunburn Solar.
Challenges
In custom CRM development, we faced some challenges, such as gathering all the requirements from the client.
We had to integrate CRM with the client’s existing system and had to guide the client thoroughly.
Additionally, we have to build a CRM that can easily be scaled as the business grows.
We have to devote a large amount of time to streamlining the account process for the security of funds.
Solution
For secure and safe accounting, we integrated Xero software.
We gathered all the required data and added it to our CRM system, as well as guided the client about the navigation.
We give foremost to seamless navigation and easy integration in the system, and we have overcome our challenges.
Marketing Strategies for Online Visibility
We noticed that Sunburn Solar wasn’t gaining online visibility, and hence, we had to devote our time to building successful marketing strategies. We first pinpointed the loopholes and then worked to fulfill the gaps and increase its online visibility.
Goals
We aim to resolve the SEO-related technical issues that affect the Google ranking
We focus on improving the website layout and CTA so it attracts more audience and traffic
We want to establish an inbound lead system using both organic SEO and paid Google Ads
Create campaigns that align with the user expectations
Aim to create long-term visibility with content and backlink strategies
Challenges
The website wasn’t organized from an SEO perspective and only had a few entry points for lead generation.
Local visibility was nearly 0, and the reason was unoptimized content and metadata.
Earlier, there were no paid campaigns, and neither was the tracking infrastructure in place.
The alignment was lacking between the online experience and the physical experience.
Our Solutions & Approach
SEO-Audit and On-Site Improvements
We think about carrying out a technical SEO audit and fixing crawl issues, updating meta titles, and improving internal linking for smoother navigation.
We added lead forms with attractive CTAs that align with the customer’s intention to connect.
Keyword Strategy & Competitor Research
We benchmarked some competitors to identify underserved keyword clusters.
We prioritize location-specific terms, build a keyword strategy, and focus on high-intent keywords.
Content & Authority Building
We built a monthly calendar for Sunburn Solar and added blogs, FAQs, and press releases.
We executed off-page SEO strategies through niche forums and built relevant backlinks to improve local rankings.
User Experience Metrics & Results
| Metric | Pre-Engagement | Post-Implementation |
|---|---|---|
Organic Website Traffic |
Minimal | 92.93% |
Technical SEO Issues |
25+ critical issues | All issues resolved |
Conversion Rate |
0.7% | 3.4% |
Blog-Driven Organic Traffic |
Minimum Blog Visits | Traffic Grew by 85% |
Backlink Profile Improvement |
Less than < 30 RD | 70%Increase in Referring Domains |
Ranking Improvement |
Few Keywords Ranked | 10+keywords on Page 1(including high-intent local and service terms) |
and Rank Faster with Our Digital Marketing Services.
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